Experience Eber’s gamification element, the “Lucky Wheel” app to boost customer engagement on your loyalty program.

How did it feel?

We bet you felt pretty amazing – even though you only won a thumb drive.

How about the time when you bought a phone holder and the guy at the cashier threw in a USB cable for free? You probably felt a surge of endorphins, dopamine and serotonin.

If any of the above happened to you, you were gamified!

What is gamification?

Gamification is essentially incorporating game-like elements in a business.

It encourages people to feel a trail of emotions like curiosity, surprise, happiness. More importantly, customers feel a sense of accomplishment.

People love games, points, and leveling up. That’s why there are over 9 million people playing Candy Crush for 3 hours or more every day.

Which brands are using gamification?

Brands like Starbucks and Nike understand the power of gamification. They leverage on this by constantly encouraging their customers to complete a certain level or challenge.

Gamification can boost conversions up to 7x – Neil Patel

If you own a business, no matter how big or small, you should also be leveraging on gamification. Especially since it’s the holiday season.

At this point, you’re probably wondering:

• How long does it take to set up gamification?
• What is the average cost to create gamification for my business?
• Is gamification expensive?

Gamification software programs are generally quite affordable, ranging from $10 to $40. There are plenty of websites that also offer free trials.

If you’re looking for something quick – just opt for a free, instant gamification option like the Lucky Wheel App by Eber.

Try the Lucky Wheel app by Eber – it’s free!

There are many ways to implement gamification for your business.

But if you’re looking for a quick solution, Eber’s Lucky Wheel app can do the trick for you.

Here’s a preview of how it works:

It’s free and takes only about 5 minutes to set up.

All you have to do is download the app, edit the gift option on the wheel, and you’re set to go!

Download the Lucky Wheel app now. Click here for iOS and here for Android.

Stamp cards are the easiest way to hook customers in and build their loyalty.

The gamification factor makes sure that customers can’t wait to visit you again and get the next stamp.

Customers know for sure that after they complete a certain number of visits – they will receive a free cup of coffee, a dessert, a haircut, and so on.

Stamp cards are great. They are quick and easy to launch – all you need is a card and a stamp. They don’t delay transactions and the reward is almost instant. It involves very little training for your employees.

However, using physical stamp cards may have some cons as the following:

1. Easy to lose

Let’s face it – cards are very easy to lose or misplace. When customers forget to bring their cards, they don’t get the stamp and they won’t be very happy about that.

If they lose the card, that’s worse. They’d have to start collecting stamps all over again. Imagine if they are just one stamp short of receiving their free gift – and they lose their card and have to start over? Certainly not an ideal situation for both the business owner and the customers.

2. Physical card can be duplicated

With the advance of technology, a physical stamp card can easily be duplicated. Even the stamp can be forged. Customers might even exchange cards between friends.

The only way to prevent this is to keep a close eye on the serial numbers and the authenticity of the card – which is really not worth the extra effort for your employees.

3. Physical card can be damaged

Physical stamp cards and easily wear out and tear because they are made out of paper. When a card is damaged, it might be tricky to keep track of the rewards and stamps that customers have received.

4. Customers may get demotivated 

As mentioned above, customers might feel demotivated to walk into your store in the situation that they forgot their card – or even worse – lost it. They do not want to miss out on a stamp or risk starting over.

So how do you solve this problem? By going digital of course.

Customers today may forget their cards – but they will never forget their phones. This is where Eber comes in.

Why use Eber? 

Eber provides a digital stamp card feature that solves every problem mentioned above. Each customer will have their own stamp card that is unique to them.

Customers will never lose or forget their stamp card 

Customer’s stamp card is stored in their phones in a web app. This stamp card can be accessed anytime, anywhere – at just a tap of the finger.

Customers know that whenever they walk into your store, they just have to pull out their phone to get the stamp. No more forgetting the card or losing it.

Digital stamp cards cannot be damaged or duplicated

Each customer has their own stamp card that is unique to them in the app. Therefore, it is almost impossible to be duplicated or damaged.

Customers can rest assured that all the stamps collected are right there and can be used whenever needed.

Contactless stamping for customer’s safety

In the midst of a pandemic, contactless transactions are on the rise. Customers don’t even want to use cash or cards anymore – they want to use mobile wallets to reduce physical contact.

As such, digital stamp cards ensure that customers can collect stamps without compromising their safety and hygiene.

Track customers, not just stamps

Eber allows you to go beyond stamps.

With physical stamp cards, you know nothing about the customer – except how many coffees they have purchased to date.

Eber allows you to go deeper and get to know your customers. You will know their names, date of births, age group, likes and dislikes.

All these will come in handy when you need to do some targeted, personalised promotions.

For more information, visit our website here.

Better understand your customers’ spending behaviour with a cohesive dashboard that compiles all that you need to connect, engage, retain your customers.

Your colleague’s 20-slide PowerPoint presentation filled only with an endless amount of numbers and texts presented in that all-too familiar serif font that he didn’t bother changing only leaves you feeling more confused and sluggish at work. Yep, you’re not alone; boring presentations have become the ubiquitous workplace phenomenon that everyone loathes.

Thankfully, with the help of (you guessed it) technology itself, we no longer have to be subjected to this regular humdrum of an event at work. Long gone are the days where KPI or TPS reports are being presented in interminable Excel SpreadSheets or… in literal sheets of papers.

Today, the dashboards are taking over and have been a dire need for many organisations. Businesses from various industries have been popularly adopting this holy grail for numerous purposes — from monitoring the overall health of operations and benchmarking marketing campaigns to analyzing the productivity of customer loyalty programs and much more.

According to Stephen Few, the dashboard is “a visual display of the most important information needed to achieve one or more objectives; consolidated and arranged on a single screen so the information can be monitored at a glance”.

You may or may not have seen a dashboard in action before — multicolored 2D pie charts and bars; rows after rows of tables; and interactive graphs that smoothly displays numerical percentages when hovered over, all integrated neatly into a sleek-looking platform.

From the perspective of a mathematical-phobe (like myself) dashboards may initially come off as an enigmatic tool that are only decipherable by analysts.  The amount of numbers can be traumatic. 

But really, it isn’t rocket science. Turns out, dashboards don’t discriminate; its interface is remarkably easy for anyone to navigate and visuals made simple enough to understand, be it for a beginner, intermediate, or advanced in data analysis or marketing. In fact, no form of mental calculation is even needed!

Of course not all dashboards are designed the same way; it isn’t the sort of thing where you could apply the one-size-fits-all concept, and it most certainly shouldn’t. Dashboards are built to be versatile enough to allow for customization in order to meet the exact needs of an organization.

With cutting-edge features of such, the dashboard quickly went from being just a mere tool that functioned as a complement to businesses to a priority in this very day and age — leaving many eager to find out what’s the big deal before taking the plunge to invest in one for their businesses.

User-friendly, cloud accessibility, versatile, easier to keep employees on track… the list of advantages are boundless. So, let’s get down to the nitty gritty — here are three key features worth highlighting:

Saves Time.   

Imagine having to switch between three different Excel Spreadsheets just to compile a report. It isn’t impossible, but it’ll probably take you hours, as compared to accessing that very information on the dashboard within seconds (of course, depending on your internet connection speed). That’s a lot of time lost performing a tedious task that’s prone to human error, and you’ll also probably lose your sanity after you’re done.

In essence, the dashboard allows users to keep tabs on multiple data at once on a single platform and is able to automatically generate the latest reports on the results that have been compiled over a selected period of time.

Graphics.

We’ve spoken about data visualization and there’s no denying that graphics play a pivotal role in grasping the attention of people. But it isn’t really just about the look and feel of the layout; having a prismatic pie chart isn’t just pleasing to the eyes, but also benefits in helping users to understand the performance metrics better because it utilizes visual forms that are accessible to all.

The dashboard is able to simplify complex information without missing out on any relevant data. It is also visually informative yet minimal enough to not give the receiving end a headache from an information overload.

Dig Deep…er.

We know that the purpose of reports are to dig deep into the results. But with the dashboard, you’re able to dig much deeper into the collected results by breaking down larger metrics and classifying them into specific categories for the purpose of analysis.

Say, you were to run a retail store that’s equipped with a basic member loyalty program, and you’re interested to find out more about your total profit made last month. You have questions about who were actually making these purchases: Are they members? How frequent were they making purchases every week? How much have they purchased so far?

It gets even more detailed — How much did they spend between 30th November to 31st December? You get the point. Yes, the dashboard is able to give you that information instantly. This is particularly good for businesses as employees are able to examine metrics from an overall point of view, while also being able to drill down to deeper layers of information which may be presented from different angles for a greater insight.

Dashboards can bring you objective results that are more in-depth via visually informative and interactive representations with a click of a finger — truly, a crucial tool in staying afloat during trying times in the retail industry like what we’re facing now.

You should probably check out how our dashboard looks like.