{"id":11198,"date":"2026-06-19T16:09:23","date_gmt":"2026-06-19T08:09:23","guid":{"rendered":"https:\/\/eber.co\/?p=11198"},"modified":"2026-06-22T14:57:22","modified_gmt":"2026-06-22T06:57:22","slug":"gift-card-program-for-business-in-malaysia-and-singapore","status":"publish","type":"post","link":"https:\/\/eber.co\/blogs\/gift-card-program-for-business-in-malaysia-and-singapore\/","title":{"rendered":"Gift Card Program for Business Malaysia &#038; Singapore"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11198\" class=\"elementor elementor-11198\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65b164f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65b164f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b5d4f32\" data-id=\"1b5d4f32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e37d73 elementor-widget elementor-widget-image\" data-id=\"3e37d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-1024x683.png\" class=\"attachment-large size-large wp-image-11201\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-1024x683.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-300x200.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-768x512.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-600x400.png 600w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96b4be elementor-widget elementor-widget-heading\" data-id=\"c96b4be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gift Card Programs for Business in Malaysia and Singapore: How to Turn Gifting Into a Growth Engine<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d48b95 elementor-widget elementor-widget-post-info\" data-id=\"9d48b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c11eacd elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/eber.co\/author\/jenny\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tJenny Choy\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b877dd elementor-widget elementor-widget-text-editor\" data-id=\"4b877dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A customer walks into your restaurant, loves the experience, and wants to bring their family next week. Before they leave, they buy a gift card to make sure it happens.<\/p><p>That single transaction just did three things for your business: it locked in future revenue, it introduced a new customer who has never visited before, and it gave you a physical brand touchpoint that travels to someone who didn\u2019t know you existed.<\/p><p>This is why gift card programs are one of the fastest-growing tools in loyalty marketing across Malaysia and Singapore \u2014 and why businesses that treat gift cards as an afterthought are leaving significant revenue on the table.<!-- notionvc: 91d050a2-a773-43ed-a8dd-2610e8b63249 --><\/p><p data-start=\"253\" data-end=\"502\"><!-- notionvc: fcd9a733-f825-409b-ba40-3def4a878703 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f4111 elementor-widget elementor-widget-menu-anchor\" data-id=\"97f4111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"header2substitle1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8580e41 elementor-widget elementor-widget-image\" data-id=\"8580e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2025\/11\/blog-image-4-21-scaled.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5a49f elementor-widget elementor-widget-image\" data-id=\"af5a49f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-4-1024x638.jpg\" class=\"attachment-large size-large wp-image-11200\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-4-1024x638.jpg 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-4-300x187.jpg 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-4-768x479.jpg 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-4-1536x958.jpg 1536w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-4.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7617d76e elementor-widget elementor-widget-text-editor\" data-id=\"7617d76e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"sharethis-inline-share-buttons\" style=\"margin-top: 0px; margin-bottom: 0px;\"><h2 data-section-id=\"3irom9\" data-start=\"739\" data-end=\"790\">What is a business gift card program?<!-- notionvc: fa636635-66ed-46c4-a8fa-6259889f0df5 --><br \/><!-- notionvc: cdd46df3-1a9d-4091-8650-60e15e88c569 --><\/h2><p>A business gift card program lets your customers purchase a stored-value card \u2014 physical or digital \u2014 that can be used to pay for your products or services. The purchaser gives it to someone else as a gift, or keeps it for their own future use.<\/p><p>For businesses, this is not just a convenience feature. It is a cash flow tool (you receive the money before the service is delivered), a customer acquisition channel (gift recipients are often new customers), and a retention driver (customers who have a balance on a gift card return more frequently to use it).<\/p><p>Modern gift card programs, like the one available through Eber, are fully digital. Customers can purchase them online or in-store, receive them via email or WhatsApp, and redeem them at any outlet. The entire flow is trackable \u2014 you can see how many gift cards were issued, how many have been redeemed, and how much unspent balance exists.<!-- notionvc: 301b6b3a-7b23-42a1-81dd-5617659af9c7 --><\/p><p data-start=\"792\" data-end=\"983\"><!-- notionvc: 99572cad-919e-4258-a91e-f3c40826308f --><\/p><p><!-- notionvc: 7a5fd984-a366-4962-87ea-23bb1ae93a5b --><\/p><p><!-- notionvc: f9bf5a79-ebc0-4c1a-bcfb-8de4f89bc816 --><\/p><p><!-- notionvc: 71386be7-6986-4013-b261-8d1c6e34b75a --><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d578c1e elementor-widget elementor-widget-text-editor\" data-id=\"d578c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"15z9zi9\" data-start=\"1475\" data-end=\"1528\">Why gift card programs are growing fast in Malaysia and Singapore<!-- notionvc: 9d2476cc-7ca4-4410-a341-857fb0a5a79b --><!-- notionvc: 6b531b84-9142-44a7-9f59-2f084486048d --><strong><!-- notionvc: 0dd8b80f-2f93-46cb-9f18-0415981e9151 --><\/strong><\/h2><p>Malaysia\u2019s gift card and incentive market is expanding rapidly, driven by rising digital payment adoption, a growing corporate gifting culture, and consumer preference for flexible rewards. Singapore has seen similar growth, with QR-based gifting behaviour accelerating significantly after government digital voucher programs normalised the format across thousands of merchants.<\/p><p>For businesses, three specific trends make now a particularly strong time to launch a gift card program.<\/p><p><strong>Corporate gifting demand is rising.<\/strong> Across Malaysia and Singapore, companies are shifting away from physical hampers toward digital gift cards for employee rewards and client appreciation. A business with a digital gift card program can tap into this B2B channel with almost no additional effort.<\/p><p><strong>The F&amp;B sector is leading adoption.<\/strong> Restaurants, caf\u00e9s, and quick-serve brands across KL, Johor Bahru, Singapore, and Penang are seeing strong gift card uptake during festive periods (Raya, Chinese New Year, Deepavali, Christmas) and for birthday gifting. Customers actively look for gift cards from their favourite F&amp;B brands.<\/p><p><strong>Digital delivery removes the friction.<\/strong> A physical gift card requires printing, inventory management, and in-store distribution. A digital gift card can be set up in a day, sent instantly via email or messaging apps, and tracked in real time. For multi-outlet brands and eCommerce businesses, this is transformative.<!-- notionvc: 1233c4c1-3e60-49ea-aabd-41a47dd85da6 --><\/p><p><!-- notionvc: e8d94089-dc80-4141-a5d6-b2461fbc1331 --><\/p><p><!-- notionvc: 7c1c7318-629c-42f6-806a-651b6a694b51 --><\/p><p><!-- notionvc: 0264c31b-d1ab-4c49-8b11-0328bd635e37 --><\/p><p><!-- notionvc: 0264c31b-d1ab-4c49-8b11-0328bd635e37 --><\/p><p><!-- notionvc: 207a022a-b1ba-4293-8355-98ad68b0e490 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db37b03 elementor-widget elementor-widget-menu-anchor\" data-id=\"db37b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"header2subtitle2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280feb9 elementor-widget elementor-widget-image\" data-id=\"280feb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-2-1024x638.jpg\" class=\"attachment-large size-large wp-image-11199\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-2-1024x638.jpg 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-2-300x187.jpg 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-2-768x479.jpg 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-2-1536x958.jpg 1536w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/feature-graphic_gift-card-2.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c6e9f elementor-widget elementor-widget-text-editor\" data-id=\"18c6e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"1knn607\" data-start=\"2290\" data-end=\"2343\">How gift cards drive revenue beyond the initial sale<!-- notionvc: fd1ac7d4-085a-416e-bdd8-37656970e84d --><!-- notionvc: b738ba06-9a43-4068-80c1-a338cc3913af --><strong><!-- notionvc: 0dd8b80f-2f93-46cb-9f18-0415981e9151 --><\/strong><\/h2><p>The revenue impact of a gift card program extends well beyond the face value of each card sold. Here is how it compounds.<\/p><h5>Breakage revenue<\/h5><p>Not all gift cards are fully redeemed. The unredeemed balance \u2014 called breakage \u2014 represents pure revenue for your business. Industry estimates across the retail and F&amp;B sectors suggest breakage rates of 10\u201320%. For a business selling RM50,000 per year in gift cards, this is RM5,000\u201310,000 in additional revenue from cards that were purchased but never fully spent.<\/p><h5>New customer acquisition<\/h5><p>Gift card recipients are often people who have never visited your business before. When they come in to redeem, they are arriving with a positive predisposition (someone they trust gave them this) and a specific reason to engage. These first-time visitors convert to repeat customers at significantly higher rates than cold walk-ins.<\/p><h5>Increased basket size<\/h5><p>Customers redeeming a gift card consistently spend more than the card\u2019s face value. They treat the gift card as \u201cfree money\u201d and are more likely to add items, upgrade, or order more than they would if paying from their own wallet. This over-redemption effect is well-documented across retail and F&amp;B sectors.<\/p><h5>Loyalty programme integration<\/h5><p>The most effective gift card programs are integrated with a loyalty programme. When a customer redeems a gift card and earns loyalty points in the same transaction, you create a double incentive to return: they have enjoyed the experience (gift card), and they have started accumulating value (points). This combination is what turns a one-time gift card recipient into a long-term loyal customer.<\/p><p>Eber\u2019s gift card feature is designed to work alongside the loyalty and membership system \u2014 so a customer can buy a gift card, the recipient can use it, earn points, and join the membership programme, all within the same platform.<!-- notionvc: 2043074d-6c21-4530-a7f4-6f3d772ca561 --><\/p><p><!-- notionvc: bdcf3faf-b6d9-410a-b043-28c6795b9f48 --><\/p><p><!-- notionvc: ca1d4564-247f-475c-a0b6-d40558aaf1bc --><\/p><p><!-- notionvc: 7834f66a-861b-4c91-a6e5-5abf3bde6ed1 --><\/p><p><!-- notionvc: 0264c31b-d1ab-4c49-8b11-0328bd635e37 --><\/p><p><!-- notionvc: 0264c31b-d1ab-4c49-8b11-0328bd635e37 --><\/p><p><!-- notionvc: 207a022a-b1ba-4293-8355-98ad68b0e490 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b94bda elementor-widget elementor-widget-image\" data-id=\"6b94bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-2-1024x682.png\" class=\"attachment-large size-large wp-image-11202\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-2-1024x682.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-2-300x200.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-2-768x511.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-2-600x400.png 600w, https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-2.png 1537w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfdb96c elementor-widget elementor-widget-text-editor\" data-id=\"dfdb96c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"1knn607\" data-start=\"2290\" data-end=\"2343\">What a good gift card program looks like in practice<!-- notionvc: ffb5462f-1f4e-4b23-b574-ee55e33653f2 --><strong><!-- notionvc: 0dd8b80f-2f93-46cb-9f18-0415981e9151 --><\/strong><\/h2><h5>For a restaurant or caf\u00e9 in Malaysia<!-- notionvc: e1cf4330-77c8-4609-b7f5-ca694af84a4c --><\/h5><p>A mid-size F&amp;B chain in KL might run the following program: digital gift cards in denominations of RM30, RM50, and RM100, purchasable on their website and redeemable at all outlets. During Raya and Chinese New Year, they promote the gift cards via WhatsApp broadcast to existing members, using Eber\u2019s messaging feature. Corporate clients can purchase in bulk via a simple order form. Gift card recipients who have never visited the brand receive a first-time visit voucher alongside their gift card, integrated with the Eber onboarding flow.<\/p><h5>For a retail brand in Singapore<\/h5><p>A Singapore retail brand running gift cards via Eber would integrate them with their existing membership programme. Customers who spend above a threshold are prompted to purchase a gift card for a friend (with a small bonus value as incentive). The gift card recipient is invited to join the membership programme at first redemption, at which point they receive a welcome offer. The brand tracks all of this in Eber\u2019s dashboard: cards issued, redeemed, outstanding balance, and new member acquisitions from gift card gifting.<\/p><h2>What a good gift card program looks like in practice<\/h2><p>If you are evaluating gift card platforms for your business in Malaysia or Singapore, prioritise these capabilities.<\/p><p><strong>Digital-first delivery.<\/strong> The card should be deliverable via email, WhatsApp, or a link \u2014 not just as a physical card. Malaysian and Singaporean consumers expect digital delivery.<\/p><p><strong>Custom branding.<\/strong> Your gift card should look like your brand, not a generic template. Logo, brand colours, and a custom message field are the minimum.<\/p><p><strong>Multi-outlet redemption.<\/strong> If you have more than one location, the gift card must work across all of them from day one.<\/p><p><strong>Real-time tracking.<\/strong> You need to see issued cards, redemption status, outstanding balances, and expiry in one dashboard.<\/p><p><strong>Integration with loyalty programme.<\/strong> As above \u2014 the biggest mistake businesses make is running gift cards as a separate system from their loyalty programme. Integration turns gift cards from a one-time transaction into a relationship starter.<\/p><p><strong>Bulk purchase for corporate gifting.<\/strong> If you want to tap the B2B market, your platform needs to support bulk orders, custom denominations, and invoice-based payment.<\/p><hr \/><h2>Getting started with a gift card program<\/h2><p>The barrier to launching a gift card program in 2026 is low. You do not need a custom app, a developer, or a large upfront investment. You need a platform that handles the infrastructure, a clear denomination strategy, and a launch plan that gets the first cards in front of customers.<\/p><p>Eber\u2019s gift card feature is built for exactly this. Set up your gift card program, connect it to your loyalty and membership platform, and start selling within days \u2014 online, in-store, or both.<\/p><p><strong>Ready to launch your gift card program?<\/strong> Book a free demo and see how Eber\u2019s gift card and loyalty platform works together for F&amp;B and retail brands in Malaysia and Singapore.<\/p><p><a href=\"https:\/\/eber.co\/enquiry\">Book a free demo \u2192<\/a><\/p><p><!-- notionvc: d3095094-f9d6-40f9-b679-17ab21fbe9c8 --><\/p><p><!-- notionvc: 2043074d-6c21-4530-a7f4-6f3d772ca561 --><\/p><p><!-- notionvc: bdcf3faf-b6d9-410a-b043-28c6795b9f48 --><\/p><p><!-- notionvc: ca1d4564-247f-475c-a0b6-d40558aaf1bc --><\/p><p><!-- notionvc: 7834f66a-861b-4c91-a6e5-5abf3bde6ed1 --><\/p><p><!-- notionvc: 0264c31b-d1ab-4c49-8b11-0328bd635e37 --><\/p><p><!-- notionvc: 0264c31b-d1ab-4c49-8b11-0328bd635e37 --><\/p><p><!-- notionvc: 207a022a-b1ba-4293-8355-98ad68b0e490 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9de04 elementor-widget elementor-widget-text-editor\" data-id=\"cc9de04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"notion-enable-hover\" data-token-index=\"0\">This article is part of Eber\u2019s series on loyalty and retention for brands in Malaysia and Singapore. See also: <\/span><a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/eber.co\/blogs\/best-loyalty-program-examples-in-malaysia\/\" rel=\"noopener noreferrer\" data-token-index=\"1\"><span class=\"link-annotation-unknown-block-id--1501473629\">Best Loyalty Program Examples in Malaysia<\/span><\/a><span class=\"notion-enable-hover\" data-token-index=\"2\"> | <\/span><a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/eber.co\/gift-cards\/\" rel=\"noopener noreferrer\" data-token-index=\"3\"><span class=\"link-annotation-unknown-block-id-577208443\">Gift Cards<\/span><\/a><!-- notionvc: 2d40ba23-d9bd-4898-a7dd-28104ba56c7d --><br \/><!-- notionvc: 349caba5-06dc-444b-8e4f-ca22bb5fb498 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39e2aca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39e2aca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5781db2\" data-id=\"5781db2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5f4a94 premium-lq__none elementor-widget elementor-widget-premium-addon-button\" data-id=\"c5f4a94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style1 premium-btn-lg premium-button-style1-bottom\" href=\"#form\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\tBook My Free Demo \ud83d\udc47\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc5ea4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc5ea4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d42408a\" data-id=\"d42408a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b42c9bd elementor-widget elementor-widget-heading\" data-id=\"b42c9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98fa854 premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"98fa854\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"11198\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"51\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update-600x400.png\" class=\"attachment-gb-block-post-grid-landscape size-gb-block-post-grid-landscape wp-image-14126\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update-600x400.png 600w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update-300x200.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update-1024x683.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update-768x512.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/Why-Your-Loyalty-Portal-Pages-Take-So-Long-to-Update.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eber.co\/blogs\/loyalty-program-page-editor\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/eber.co\/blogs\/loyalty-program-page-editor\/\" target=\"_self\">\n\t\t\t\tWhy Your Loyalty Portal Pages Take So Long to Update\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\t\t\t\t<div class=\"premium-blog-post-author premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-user fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/eber.co\/author\/jenny\/\" rel=\"author\">Jenny Choy<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Why Your Loyalty Portal Pages Take So Long to Update (And How to Fix It) Product Update &nbsp;\u00b7&nbsp; Portal Pages Why Your \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"51\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image-600x400.png\" class=\"attachment-gb-block-post-grid-landscape size-gb-block-post-grid-landscape wp-image-13993\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image-600x400.png 600w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image-300x200.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image-1024x683.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image-768x512.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-Bimbo-Concept-Artpiece-Taught-Us-About-Identity-Retention-blog-image.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eber.co\/blogs\/what-bimbo-concept-artpiece-taught-us-about-identity-retention\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/eber.co\/blogs\/what-bimbo-concept-artpiece-taught-us-about-identity-retention\/\" target=\"_self\">\n\t\t\t\tWhat Bimbo Concept &#038; Artpiece Taught Us About Identity Retention\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\t\t\t\t<div class=\"premium-blog-post-author premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-user fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/eber.co\/author\/jenny\/\" rel=\"author\">Jenny Choy<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Identity Retention: Why Your Best Customers Stop Comparing The Eber Show &nbsp;\u00b7&nbsp; Identity Retention Identity Retention: Why Your Best Customers Stop Comparing \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"51\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2-600x400.png\" class=\"attachment-gb-block-post-grid-landscape size-gb-block-post-grid-landscape wp-image-13991\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2-600x400.png 600w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2-300x200.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2-1024x683.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2-768x512.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/What-3-Operators-Taught-Us-About-Loyalty-in-2026_2.png 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/eber.co\/blogs\/what-3-operators-taught-us-about-loyalty-in-2026\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/eber.co\/blogs\/what-3-operators-taught-us-about-loyalty-in-2026\/\" target=\"_self\">\n\t\t\t\tWhat 3 Operators Taught Us About Loyalty in 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\t\t\t\t<div class=\"premium-blog-post-author premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-user fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/eber.co\/author\/jenny\/\" rel=\"author\">Jenny Choy<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">&nbsp; &nbsp; The Eber Show \u00a0\u00b7\u00a0 Retention Playbook Three Categories, Three Conversations, One Retention Principle Between July and August we recorded three \u2026<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5c41443 e-flex e-con-boxed e-con e-parent\" data-id=\"5c41443\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d64282a elementor-widget elementor-widget-menu-anchor\" data-id=\"d64282a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"form\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gift Card Programs for Business in Malaysia and Singapore: How to Turn Gifting Into a Growth Engine A customer walks into your restaurant, loves the experience, and wants to bring their family next week. Before they leave, they buy a gift card to make sure it happens. That single transaction just did three things for [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,48],"tags":[],"class_list":["post-11198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-evolving-marketer","category-industry-insights"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"featured_image_src":"https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-600x400.png","featured_image_src_square":"https:\/\/eber.co\/wp-content\/uploads\/2026\/06\/gift-card-image-for-blog-600x600.png","author_info":{"display_name":"Jenny Choy","author_link":"https:\/\/eber.co\/author\/jenny\/"},"_links":{"self":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/posts\/11198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/comments?post=11198"}],"version-history":[{"count":0,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/posts\/11198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media\/11201"}],"wp:attachment":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media?parent=11198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/categories?post=11198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/tags?post=11198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}