{"id":14052,"date":"2026-09-14T15:41:16","date_gmt":"2026-09-14T07:41:16","guid":{"rendered":"https:\/\/eber.co\/?post_type=stories&#038;p=14052"},"modified":"2026-09-14T16:26:31","modified_gmt":"2026-09-14T08:26:31","slug":"louise-chu-claire-organics-customer-loyalty-over-discounts","status":"publish","type":"stories","link":"https:\/\/eber.co\/stories\/louise-chu-claire-organics-customer-loyalty-over-discounts\/","title":{"rendered":"Louise Chu on Why Claire Organics Chose Customer Loyalty Over Discounts | Eber"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14052\" class=\"elementor elementor-14052\" data-elementor-post-type=\"stories\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed75bb e-flex e-con-boxed e-con e-parent\" data-id=\"4ed75bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70b6db3 e-con-full e-flex e-con e-child\" data-id=\"70b6db3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36e0ff0 elementor-widget elementor-widget-heading\" data-id=\"36e0ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h1>Louise Chu on Why Claire Organics Chose Customer Loyalty Over Discounts<span><\/span><\/h1><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd5d47 elementor-widget elementor-widget-post-info\" data-id=\"3bd5d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-af98b19 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/eber.co\/author\/veron\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tVeron\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14ca71 elementor-widget elementor-widget-image\" data-id=\"a14ca71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/retail-summit-recap-hero-1024x576.png\" class=\"attachment-large size-large wp-image-14056\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/retail-summit-recap-hero-1024x576.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/retail-summit-recap-hero-300x169.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/retail-summit-recap-hero-768x432.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/retail-summit-recap-hero-1536x864.png 1536w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/retail-summit-recap-hero.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16922f2 elementor-widget elementor-widget-spacer\" data-id=\"16922f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be77506 elementor-widget elementor-widget-text-editor\" data-id=\"be77506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Retail Summit Asia 2026, Louise Chu, founder of Claire Organics, opened the day with a question that had nothing to do with sales figures. She asked the room to think of one scent they still remember, something from childhood, from a parent&#8217;s cooking, from someone they love. Then she made her point: that scent never needed an algorithm to remind you of it. It stayed because it meant something.<\/p>\n<p>Fourteen years into building Claire Organics into one of Malaysia&#8217;s recognisable homegrown beauty brands, Louise shared the three principles that have shaped how the brand grows, and made the case that customer loyalty over discounts is what actually keeps a brand alive.<\/p>\n<h2>Principle 1: Purpose before reach<\/h2>\n<p>Louise compared chasing trends to a perfume&#8217;s top notes: bright, attention-grabbing, and always the first to fade. Bigger brands with bigger budgets can always out-chase a trend. Her approach instead is to invest in the story behind the brand, how it started, the effort behind each product, and why certain ingredients made the cut.<\/p>\n<p>Claire Organics itself began as a personal story. Louise made her first bar of soap for her baby daughter, wanting the safest and purest product she could find. That daughter&#8217;s name is Claire.<\/p>\n<h2>Principle 2: Saying no to protect brand integrity<\/h2>\n<p>Every brand faces the moment where a cheaper option would boost margin. Louise described the recurring choice between synthetic ingredients or safer ones, disposable plastic or biodegradable packaging, and said the &#8220;no&#8221; is usually the harder, costlier decision. Her filter for every product decision:<\/p>\n<blockquote>\n<p><b>Is this something I would use for myself, give to my family, or recommend to someone I care about?<\/b><\/p>\n<\/blockquote>\n<p><br><\/p><p>Those refusals, she said, are what earn trust over time, even when they cost more upfront.<\/p>\n<h2>Principle 3: Value and loyalty over discounts<\/h2>\n<p>This is the principle with the sharpest lesson for any brand running a loyalty programme. Louise&#8217;s argument: relying on discounts trains customers to wait for the next sale, not to return out of loyalty. Customers who buy on price alone are just as easily won over by the next cheaper competitor.<\/p>\n<p>Her reframe:<\/p>\n<blockquote>\n<p><b>Instead of asking how can we make this cheaper, we ask how can we give more value.<\/b><\/p>\n<\/blockquote>\n<p><!-- notionvc: ae14ce2b-8a3b-4cb5-86ad-92af0631ae04 --><\/p>\n<p>For Claire Organics, that value shows up as education and transparency, being upfront with customers about what goes into a product and why, so trust builds instead of price-sensitivity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3afad47 elementor-widget elementor-widget-spacer\" data-id=\"3afad47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base \" data-interaction-id=\"d718e58\" id=\"14054\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/louise-chu-quote-card.png\" width=\"1600\" height=\"900\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/louise-chu-quote-card.png 1600w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/louise-chu-quote-card-300x169.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/louise-chu-quote-card-1024x576.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/louise-chu-quote-card-768x432.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/louise-chu-quote-card-1536x864.png 1536w\" alt=\"\"\/>\t\t\t\t<div class=\"elementor-element elementor-element-56ad5f9 elementor-widget elementor-widget-spacer\" data-id=\"56ad5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ba362 elementor-widget elementor-widget-text-editor\" data-id=\"07ba362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The loop that brings customers back<\/h2><p><!-- notionvc: d26a774e-44a7-4e9d-9dc7-3aa8b699dff1 --><\/p><p>Louise walked through Claire Organics&#8217; actual customer journey. It starts with a hero product, the Soother Balm for sensitive skin, usually found through search. A good first experience draws the customer into the brand&#8217;s ecosystem: workshops, essential oil classes, community events. From there, customers return to discover more products, bring family members along, and eventually buy gifts for people they care about.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ed3dc elementor-widget elementor-widget-spacer\" data-id=\"18ed3dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b6736 elementor-widget elementor-widget-image\" data-id=\"71b6736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/claire-customer-loop-1024x525.png\" class=\"attachment-large size-large wp-image-14055\" alt=\"\" srcset=\"https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/claire-customer-loop-1024x525.png 1024w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/claire-customer-loop-300x154.png 300w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/claire-customer-loop-768x394.png 768w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/claire-customer-loop-1536x787.png 1536w, https:\/\/eber.co\/wp-content\/uploads\/2026\/09\/claire-customer-loop.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ce4d4 elementor-widget elementor-widget-spacer\" data-id=\"b1ce4d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e716c elementor-widget elementor-widget-text-editor\" data-id=\"a2e716c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The through-line: none of it depends on a discount code.<\/strong><\/p><h2>Why this resonates for Eber&#8217;s merchants<\/h2><p>Claire Organics&#8217; loop is essentially a loyalty programme built without calling it one: a reason to come back that has nothing to do with price. It is the same principle Eber builds into loyalty and CRM tooling for F&amp;B, retail, and beauty and wellness brands across Singapore and Malaysia, giving merchants a structured way to keep the relationship going after the first purchase, instead of relying on the next markdown to bring customers back.<\/p><p><!-- notionvc: 32c88198-ee7d-4db6-b6f2-a7aeef2b9501 --><\/p><p>If your brand is weighing the same question Louise raised on stage, discounts that bring people in once versus a reason for them to stay, that is exactly the conversation Eber&#8217;s team has with merchants every day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-861162b elementor-widget elementor-widget-spacer\" data-id=\"861162b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8506dd elementor-widget elementor-widget-button\" data-id=\"f8506dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share-na2.hsforms.com\/12FmzjTnrT6ecl3R4MSEK1w4kp99?utm_source=wati_gtm_2.0&#038;utm_medium=eber_partner_stories\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><b>Talk to Eber Partnership Team<\/b><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1262af elementor-widget elementor-widget-spacer\" data-id=\"a1262af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439eb33 elementor-widget elementor-widget-text-editor\" data-id=\"439eb33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/eber.co\/partnership\/stories\/\">\u2190 Back to all stories<\/a><!-- notionvc: ea6cbdda-11fb-4fe2-84f5-ad54e69c4cf2 --><\/p><p><!-- notionvc: ea6cbdda-11fb-4fe2-84f5-ad54e69c4cf2 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12f963a e-flex e-con-boxed e-con e-parent\" data-id=\"12f963a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-742a51f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"742a51f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23b7998 e-flex e-con-boxed e-con e-parent\" data-id=\"23b7998\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57c6e88 e-con-full e-flex e-con e-child\" data-id=\"57c6e88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b37ddab elementor-widget elementor-widget-text-editor\" data-id=\"b37ddab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stay close to what we\u2019re learning from partners, or explore how we work together:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90ea52 elementor-widget elementor-widget-button\" data-id=\"d90ea52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/share-na2.hsforms.com\/1bMSK3wqPQbiJDqT6wwsFpA4kp99\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe to Partner Updates<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af296a elementor-widget elementor-widget-text-editor\" data-id=\"8af296a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Get event recaps, product learnings, and partner insights from <span style=\"font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;\">across the ecosystem.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ed99e4 e-con-full e-flex e-con e-child\" data-id=\"8ed99e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-025605a elementor-widget elementor-widget-text-editor\" data-id=\"025605a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have a question or want to explore a potential collaboration?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26bf637 elementor-widget elementor-widget-button\" data-id=\"26bf637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" 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--><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Louise Chu on Why Claire Organics Chose Customer Loyalty Over Discounts At Retail Summit Asia 2026, Louise Chu, founder of Claire Organics, opened the day with a question that had nothing to do with sales figures. She asked the room to think of one scent they still remember, something from childhood, from a parent&#8217;s cooking, [&hellip;]<\/p>\n","protected":false},"featured_media":14054,"template":"","categories":[48,101],"tags":[],"class_list":["post-14052","stories","type-stories","status-publish","has-post-thumbnail","hentry","category-industry-insights","category-partner-industry-insights"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/stories\/14052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/types\/stories"}],"version-history":[{"count":8,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/stories\/14052\/revisions"}],"predecessor-version":[{"id":14063,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/stories\/14052\/revisions\/14063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media\/14054"}],"wp:attachment":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media?parent=14052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/categories?post=14052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/tags?post=14052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}