{"id":4882,"date":"2022-04-26T14:43:59","date_gmt":"2022-04-26T06:43:59","guid":{"rendered":"https:\/\/eber.co\/?page_id=4882"},"modified":"2026-07-10T16:21:15","modified_gmt":"2026-07-10T08:21:15","slug":"marche-case-study","status":"publish","type":"page","link":"https:\/\/eber.co\/marche-case-study\/","title":{"rendered":"Marche Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4882\" class=\"elementor elementor-4882\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e7932 e-con-full e-flex e-con e-parent\" data-id=\"a1e7932\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327ba58 elementor-widget elementor-widget-html\" data-id=\"327ba58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>How March\u00e9 M\u00f6venpick Went From Paper To 100% Digital Loyalty \u2014 Eber Case Study<\/title>\n<meta name=\"description\" content=\"March\u00e9 M\u00f6venpick Singapore partnered with Eber to replace a fully paper-based loyalty program with a cloud-based CRM \u2014 25,000+ customers acquired in 3 months, 900+ gamification participants, 380+ referrals.\">\n<meta name=\"robots\" content=\"index, follow\">\n<meta property=\"og:title\" content=\"How March\u00e9 M\u00f6venpick Went From Paper To 100% Digital Loyalty \u2014 Eber\">\n<meta property=\"og:description\" content=\"25,000+ customers acquired in 3 months, 2,000+ rewards redeemed, 380+ referrals. 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Beverage \u00b7 Singapore<\/span><\/div>\n        <h1>How March\u00e9 M\u00f6venpick Moved From <em>Paper-Based Loyalty<\/em> To 100% Digital<\/h1>\n        <p class=\"hero-sub\">March\u00e9 M\u00f6venpick Singapore partnered with Eber to replace a fully paper-based loyalty program with a cloud-based CRM \u2014 giving staff instant access to customer records and giving customers a live view of their points, rewards, and upcoming promotions.<\/p>\n        <div class=\"chips\">\n          <div class=\"chip\">Marketplace Restaurant<\/div>\n          <div class=\"chip\">Singapore<\/div>\n          <div class=\"chip\">CRM + Points + Referral + Gamification<\/div>\n          <div class=\"chip award\">25,000+ Customers Acquired in 3 Months<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<div class=\"period-bar\">\n  <div class=\"period-bar-inner\">\n    <div class=\"period-label-row\">Measurement Period<\/div>\n    <div class=\"period-pills\">\n      <span class=\"period-pill\">3-Month Snapshot<\/span>\n      <span class=\"period-pill vs\">vs. Since Program Launch<\/span>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"stat-bar\">\n  <div class=\"stat-bar-inner\">\n    <div class=\"stat\">\n      <div class=\"stat-num\">25<span>,000+<\/span><\/div>\n      <div class=\"stat-label\">Customers Acquired<\/div>\n      <div class=\"stat-delta\">\u2191 In 3 Months<\/div>\n      <span class=\"stat-fn\">Since going fully digital<\/span>\n    <\/div>\n    <div class=\"stat\">\n      <div class=\"stat-num\">2<span>,000+<\/span><\/div>\n      <div class=\"stat-label\">Rewards Redeemed<\/div>\n      <div class=\"stat-delta\">\u2191 CNY 2022 Campaign<\/div>\n      <span class=\"stat-fn\">Across 4 gamification levels<\/span>\n    <\/div>\n    <div class=\"stat\">\n      <div class=\"stat-num\">900<span>+<\/span><\/div>\n      <div class=\"stat-label\">Members Participated<\/div>\n      <div class=\"stat-delta\">\u2191 CNY 2022 Campaign<\/div>\n      <span class=\"stat-fn\">Gamification game levels<\/span>\n    <\/div>\n    <div class=\"stat\">\n      <div class=\"stat-num\">380<span>+<\/span><\/div>\n      <div class=\"stat-label\">Successful Referrals<\/div>\n      <div class=\"stat-delta\">\u2191 Since Program Launch<\/div>\n      <span class=\"stat-fn\">10% off bakery vouchers<\/span>\n    <\/div>\n  <\/div>\n<\/div>\n\n<section class=\"body-section\">\n  <div class=\"inner\">\n    <div class=\"body-grid\">\n\n      <div class=\"section-card\">\n        <div class=\"sec-label\">Challenge<\/div>\n        <ul class=\"pain-list\">\n          <li>\u00b7 Relied entirely on paper and printing to store and access customer information<\/li>\n          <li>\u00b7 No way to identify loyal customers who could be won back with targeted promotions<\/li>\n          <li>\u00b7 Customers couldn't view their own loyalty status, points, or rewards<\/li>\n          <li>\u00b7 Staff spent time flipping through paper binders just to pull up a customer record<\/li>\n          <li>\u00b7 Needed one tool that could handle a huge customer base without added complexity<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"section-card\">\n        <div class=\"sec-label\">Eber's Deployed Solution<\/div>\n        <div class=\"solution-grid\">\n          <div class=\"sol-item\"><span>Customer CRM<\/span><\/div>\n          <div class=\"sol-item\"><span>Points &amp; Rewards<\/span><\/div>\n          <div class=\"sol-item\"><span>Referral Program<\/span><\/div>\n          <div class=\"sol-item\"><span>Gamification<\/span><\/div>\n          <div class=\"sol-item\"><span>Email &amp; SMS Campaigns<\/span><\/div>\n          <div class=\"sol-item\"><span>Branded Gift Cards<\/span><\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"section-card\">\n        <div class=\"sec-label\">Why It Worked<\/div>\n        <div class=\"why-list\">\n          <div class=\"why-item\">\n            <div class=\"why-num\"><span>1<\/span><\/div>\n            <div class=\"why-text\"><strong>Paper replaced by one cloud system.<\/strong> Every customer record moved to a central platform staff could pull up instantly, instead of searching through a binder.<\/div>\n          <\/div>\n          <div class=\"why-item\">\n            <div class=\"why-num\"><span>2<\/span><\/div>\n            <div class=\"why-text\"><strong>Built-in tools cut out extra software.<\/strong> Referral, gamification, and email\/SMS campaigns came bundled with the platform, so March\u00e9 didn't need to license separate marketing tools.<\/div>\n          <\/div>\n          <div class=\"why-item\">\n            <div class=\"why-num\"><span>3<\/span><\/div>\n            <div class=\"why-text\"><strong>Gamification turned a campaign into a hit.<\/strong> The 2022 Chinese New Year rollout used 4 reward tiers across 4 game levels, driving hundreds of members to take part.<\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"quote-section\">\n  <div class=\"inner\">\n    <div class=\"quote-card\">\n      <div class=\"quote-mark\">\"<\/div>\n      <div>\n        <div class=\"quote-text\">In terms of loyalty program, we used to be very old fashioned. We worked a lot on papers. With Eber, it's easy for us to go digital and be more environment friendly. Plus, the generation now are all on mobile \u2014 so it's easy for customers to access the loyalty program as well. Eber allows us to have more exposure for our loyalty program and come up with interesting ways to reward our customers, such as our $1 Swiss Rosti promotion which did really well!<\/div>\n        <div class=\"quote-attr\">Jensen<span>March\u00e9 Singapore Country Manager<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"outcomes-section\">\n  <div class=\"inner\">\n    <div class=\"outcomes-header\">\n      <div class=\"outcomes-title\">Key Outcomes<\/div>\n      <div class=\"outcomes-period\">3-month snapshot vs. since program launch<\/div>\n    <\/div>\n    <div class=\"outcomes-grid\">\n      <div class=\"oc-card accent\">\n        <div class=\"oc-icon-row\">\n          <div class=\"oc-icon\"><i class=\"ti ti-users\"><\/i><\/div>\n          <div class=\"oc-badge\">In 3 months<\/div>\n        <\/div>\n        <div class=\"oc-val\">25,000+<\/div>\n        <div class=\"oc-title\">New customers acquired<\/div>\n        <div class=\"oc-sub\">Tracked and captured since going fully digital<\/div>\n        <span class=\"oc-fn\">Since launch<\/span>\n      <\/div>\n      <div class=\"oc-card accent\">\n        <div class=\"oc-icon-row\">\n          <div class=\"oc-icon\"><i class=\"ti ti-gift\"><\/i><\/div>\n          <div class=\"oc-badge\">CNY 2022<\/div>\n        <\/div>\n        <div class=\"oc-val\">2,000+<\/div>\n        <div class=\"oc-title\">Rewards redeemed<\/div>\n        <div class=\"oc-sub\">Claimed across all 4 gamification levels<\/div>\n        <span class=\"oc-fn\">CNY 2022 campaign<\/span>\n      <\/div>\n      <div class=\"oc-card accent\">\n        <div class=\"oc-icon-row\">\n          <div class=\"oc-icon\"><i class=\"ti ti-device-gamepad-2\"><\/i><\/div>\n          <div class=\"oc-badge\">CNY 2022<\/div>\n        <\/div>\n        <div class=\"oc-val\">900+<\/div>\n        <div class=\"oc-title\">Members participated<\/div>\n        <div class=\"oc-sub\">Took part in the Chinese New Year gamification campaign<\/div>\n        <span class=\"oc-fn\">CNY 2022 campaign<\/span>\n      <\/div>\n      <div class=\"oc-card accent\">\n        <div class=\"oc-icon-row\">\n          <div class=\"oc-icon\"><i class=\"ti ti-share\"><\/i><\/div>\n          <div class=\"oc-badge\">Since launch<\/div>\n        <\/div>\n        <div class=\"oc-val\">380+<\/div>\n        <div class=\"oc-title\">Successful referrals<\/div>\n        <div class=\"oc-sub\">Earned via 10% off bakery vouchers<\/div>\n        <span class=\"oc-fn\">Program to date<\/span>\n      <\/div>\n      <div class=\"oc-card accent locked\" onclick=\"scrollToForm(event)\">\n        <div class=\"oc-icon-row\">\n          <div class=\"oc-icon\"><i class=\"ti ti-toolskit\"><\/i><\/div>\n          <div class=\"oc-badge lock-badge\"><i class=\"ti ti-lock\"><\/i>Unlock<\/div>\n        <\/div>\n        <div class=\"oc-val blurred\">$1\u00b7\u2022\u2022<\/div>\n        <div class=\"oc-title\">The $1 Swiss Rosti promotion playbook<\/div>\n        <div class=\"oc-sub\">How the standout sign-up offer was structured and rolled out<\/div>\n        <span class=\"oc-fn\">In the full case study<\/span>\n      <\/div>\n      <div class=\"oc-card accent locked\" onclick=\"scrollToForm(event)\">\n        <div class=\"oc-icon-row\">\n          <div class=\"oc-icon\"><i class=\"ti ti-chart-dots\"><\/i><\/div>\n          <div class=\"oc-badge lock-badge\"><i class=\"ti ti-lock\"><\/i>Unlock<\/div>\n        <\/div>\n        <div class=\"oc-val blurred\">\u25d0\u25d1\u25d0<\/div>\n        <div class=\"oc-title\">The full spending &amp; profile analytics breakdown<\/div>\n        <div class=\"oc-sub\">How March\u00e9 segments loyal customers by spend and visit behaviour<\/div>\n        <span class=\"oc-fn\">In the full case study<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"gate-section\" id=\"gate\">\n  <div class=\"inner\">\n    <div class=\"gate-card\">\n      <div class=\"gate-eyebrow\">Full case study<\/div>\n      <div class=\"gate-title\">See the full case study \u2014 the $1 Swiss Rosti promotion playbook and the full analytics breakdown<\/div>\n      <div class=\"gate-sub\">The full version includes exactly how the $1 Swiss Rosti sign-up promotion was structured, the full customer spending and profile analytics breakdown, and March\u00e9's next growth steps. Shared selectively \u2014 the PDF is personalised with your company name.<\/div>\n      <div class=\"gate-actions\">\n        <a class=\"btn-primary\" href=\"https:\/\/wa.me\/6580967699\" target=\"_blank\" rel=\"noopener\" style=\"color:#ffffff !important;\">\n          <i class=\"ti ti-brand-whatsapp\" style=\"color:#ffffff !important;\"><\/i>\n          Book a walkthrough\n        <\/a>\n        <a class=\"btn-ghost\" href=\"#embed-form\" onclick=\"scrollToForm(event)\">\n          <i class=\"ti ti-file-text\"><\/i>\n          Request full case study\n        <\/a>\n      <\/div>\n      <div class=\"gate-note\"><i class=\"ti ti-shield-lock\"><\/i>Shared selectively \u00b7 Full version includes client-approved detail<\/div>\n      <div class=\"wm-note\"><i class=\"ti ti-fingerprint\"><\/i>The full PDF is personalised with your company name for confidentiality<\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"footnotes-section\">\n  <div class=\"inner\">\n    <div class=\"fn-grid\">\n      <div class=\"fn-row\"><i class=\"ti ti-info-circle\"><\/i>Figures reflect Eber platform data for March\u00e9 M\u00f6venpick's loyalty program in Singapore \u2014 the 3-month acquisition figure, CNY 2022 campaign figures, and since-launch referral total are reported separately as noted.<\/div>\n      <div class=\"fn-row\"><i class=\"ti ti-info-circle\"><\/i>The $1 Swiss Rosti promotion playbook and the full spending &amp; profile analytics breakdown are available in the full case study, shared on request.<\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"embed-form-section\" id=\"embed-form\">\n  <div class=\"inner\">\n    <div class=\"embed-form-card\">\n      <div class=\"embed-form-heading\">\n        <div class=\"embed-form-eyebrow\">Request full case study<\/div>\n        <div class=\"embed-form-title\">Download the full case study<\/div>\n        <div class=\"embed-form-sub\">Fill in your details below and we'll send over the complete case study \u2014 the $1 Swiss Rosti promotion playbook, the full analytics breakdown, and the complete results.<\/div>\n      <\/div>\n      <div data-eber-form=\"marche-movenpick-case-study\"><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"about-eber-section\">\n\n  <div class=\"inner\">\n    <div class=\"about-eber-card\">\n      <div class=\"about-eber-title\">About Eber<\/div>\n      <div class=\"about-eber-text\">Eber is a one-stop Loyalty Marketing Platform built for restaurants, retail, hospitality, and e-commerce brands, bringing together membership management, rewards, marketing automation, and customer analytics to help businesses build closer customer relationships. Whether you're a new brand, a single outlet, or a multi-outlet chain, Eber offers a complete loyalty marketing solution to help you stand out in a competitive market. Business enquiries: <a href=\"mailto:marketing@eber.co\">marketing@eber.co<\/a><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<footer class=\"publisher-footer\">\n<div class=\"publisher-bar\">\n  <div class=\"publisher-bar-inner\">\n  <\/div>\n<\/div>\n<\/footer>\n\n<script>\n  function scrollToGate() {\n    document.getElementById('gate').scrollIntoView({ behavior: 'smooth', block: 'start' });\n  }\n  function scrollToForm(e) {\n    if (e) e.preventDefault();\n    document.getElementById('embed-form').scrollIntoView({ behavior: 'smooth', block: 'start' });\n  }\n  document.querySelectorAll('.oc-card.locked').forEach(el => {\n    el.addEventListener('click', scrollToForm);\n  });\n<\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How March\u00e9 M\u00f6venpick Went From Paper To 100% Digital Loyalty \u2014 Eber Case Study Case Study Food &amp; Beverage \u00b7 Singapore How March\u00e9 M\u00f6venpick Moved From Paper-Based Loyalty To 100% Digital March\u00e9 M\u00f6venpick Singapore partnered with Eber to replace a fully paper-based loyalty program with a cloud-based CRM \u2014 giving staff instant access to customer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4882","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/4882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/comments?post=4882"}],"version-history":[{"count":0,"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/pages\/4882\/revisions"}],"wp:attachment":[{"href":"https:\/\/eber.co\/wp-json\/wp\/v2\/media?parent=4882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}